You walk into your local coffe shop. The service is exceptional. You go to leave a tip and realize there is no tip jar.
You realize the opportunity for a practically no cost, organic, local value creation: guerilla tip jar.
You elect to acknowledge the service, verbalize your appreciation, regognize a fellow soul on the path, and setup 2 note cards, each in front of a new tip jar. Way to go; you just created value out of thin air.
At my local coffee shop in Chicago, years ago, I recall "Cubs" on one tip jar and "Sox" on another. Similar examples include "Yankees / Mets", or even "Bears / Green Bay," where the outcome is essentially known in the target community. I would be astonished if such strategy did not improve tip volume -- it appeals to our competitive nature. I'd love to see the data on implementing such solutions:
(before) baseline tip volume, controlled for staff turnover; "after" for conditions 1) "crosstown classic" 2) "rivalry" 3) humor
With the data and the practie successfully launched in the community (coffee shop), online surveys could be conducted to effectively test poll customer interest in given competitions and results -- great for social media, online traffic generation, tips which improve employee morale, and customer engagement.
For those in San Francisco or Boulder, perhaps “app fund” would serve as a bit of humor to help drive tip volume with half the counter 'footprint' -- valuable real estate, there at the register ;)
Oct 23 2012 NYT piece by Adam Davidson - a friend sent me this article last week & I have some thoughts to share about whether we'll be better off in 2016 and how to get to there.
iGo Bloggy - our world, my commentary
Podcasts, photos & videos I enjoy -- a great way to share information:
- Harvard Business Review - Idea Cast
- MIT Sloan School Podcasts
- Musing on Podcasts
- @ Google's YouTube content is great -- this one is Lawwrence Lessig on copyright, though he comes close to talking about campaign finance reform, which I think is fascinating.
- Best and most accessible talk I've heard explaining the collapse of the US financial markets - iTunesU content with Michael Callen at Berkeley Haas -- I didn't like parts of it and he's borderline too informal at times, but stick with it; it's great.
Environmental Working Group's Shopper's Guide to Pesticides in Produce
Co-op America puts out some great resources, too, including THIS list of things never to buy (yay!), THIS guide on seafood (go Shedd!) & more....... :-)
Corporate Watch - From Mining Issues to Cruise Ships
Composting, Vermicomposting, and Other Options For City Dwellers
Change The Margins - Joshua, who loves ya, baby?
Politics - Don't give up hope on an environmental lobby or getting the $ out of politics. Until we get there, be aware ;-)
You can Do it!! Bikes can do a lot if we give them a chance -- just think of those images you've seen of people carrying their families or 50 chickens
Go, go Gadget Nat Geo! The Green Guide
Green Infrastructure in WI, IL, & IN
Buy stuff! Like this cool stapless stapler... So cool I'm not charging them for adspace... yet.
Kramer Junction Solar Electric Generation Station -- I think I blogged about this before...
Climate Change Collaboration? fun.
Recycling Electronics Rocks -- no, really, it does.
Footprint term glossary - everyone has to start somewhere -- brush up on your lexicon ;-)
Waste. It's a uniquely human concept and the Brits are ready to talk straight on it.
I Love Mountains. If you don't, you suck. Really, though, this is an awesome site with a GREAT tool - check it out and tell your friends!! punch in your zipcode and open your eyes. It's a rabbit hole thing and there's no turning back, so blue pill only crowd... or was it the red pill?
Biomimicry Guild - because it's arrogant to think you can do better than mother nature, especially when she has a few million years' head-start!
CGIAR - Consultative Group on International Agricultureal Research -- I think they should get together with Jeffrey Sachs (and maybe someone at Grameen to discuss his new book and answer the following question: "Why can't the market answer the challenges of food efficiency with local independence and decentralized solutions leveraging, in-part, peer-to-peer lending and microfinance?"
Carbon Footprint Calculators - A LIST and more calculators for everything from solar needs to CO2.
An "Ecomunnity" Map from the folks at Sundance and while we're there, Sundance had this on San Francisco banning bottled water from restaurants; San Francisco, you rock.
A friend of mine put me on to this guy: No Impact Man - cool blog.
There's Idealbite for those who might describe themselves as "sassy"...?
SSIR - Stanford Social Innovation Review - I think I just subscribed to this, so you can expect posts about it
Toyota, have you been naughty?
How to Start a Community Garden on a Vacant Lot - Openlands rocks
Hooray for Worm Girl Montreal and her guerilla gardening efforts: bien jouee!
Autobloggreen: all things green auto. Parent site: Weblogs, Inc.
Instructables: everything from a cardboard bicycle to green science fairs
Interbrand launched Brand Channel in 2001, claiming to be the world's only online exchange about branding
Zipcode searches for CSAs, farmers' markets... tips and stuff to buy from the self-proclaimed consumer guide to greenliness...... The Daily Green
Fascinating Corporate Governance tool / source; I used the Apple org chart as an exmple. The URLs are fairly formulaic..
At the recent annual Pitchfork Music Festival in Chicago, beer was served in PLA cups, made of corn! Okay, so the cups were from Goose Island... Check Natureworks for the tail of the white rabbit... Then stop on by Find a Composter to really get into it.
The recycling of the cups is complicated. Certain conditions must be met for the cups to biodegrade. These conditions are seldom met under landfill conditions. "It's so hard to be green! How am I supposed to know all this??" Well, all you really have to do is THINK on this one. Think about the cup, making its way to a landfill amidst literally tons of other refuse. That cup is probably never going to see the light of day again; how could you expect heat, moisture, and sunlight to break it down...? Natureworks seems to imply that recycling is not so much about "recycling" as we are familiar with it, but in the context of recapturing PLA. It's interesting and involved. As usual, I think it's worth looking into.